Coming back to the flower metaphor for visual design—what I’ve learned is that good visual design, like a flower, complements whatever space it exists in.
It doesn’t shout, but it makes everything around it better. I believe in that beauty, and I keep learning every day—from everything and everyone around me.
If you like my work, thank you! If you don’t… well, hang in there—it’s still blooming. The improvement is in progress.
Rabbit Baloo is a developing narrative series about Summer, a bright, imaginative little girl, and her thoughtful buddy Baloo, a rabbit with a heart as enormous as his ears.
They investigate the contrast and relationship between traditional values and modern life, combining folklore, nature, and youthful wonder with today’s realities of technology, identity, and emotional development.
This series is intended to be entertaining and emotionally nourishing, giving kids who are struggling a safe space to think, question, and develop.The target audience is children aged 7 and up, who are at a stage in their lives when they are beginning to understand emotions more deeply, developing personal ideas, and becoming curious about the world past what they see.
Bunny Baloo’s goal is to connect with youngsters, foster empathy, and instill small seeds of understanding in their hearts through relevant and lovely storytelling.
Top A India Contractors – Brand Identity System
I led the complete branding revamp for one of India’s top infrastructure companies. Designed a bold, geometric logo rooted in engineering precision and trust. Developed a modern color + type system balancing authority with innovation. Built a full-scale brand manual ensuring consistency across digital, print, and site works.
Positioned the brand as a leader in high-risk, large-scale waterproofing and construction.
A brand built to last, just like the structures it protects.
Mastered Adobe, Blender, and the fine balance between deadlines and snack breaks.
Cbazaar – Content & Brand Strategy (US Region)
Led creative direction for Cbazaar’s global content, blending fashion with cultural storytelling.
Designed content systems tailored to the US Desi diaspora – festive, relatable, and trend-forward.
Introduced Zoya, a culturally-tuned AI mascot enhancing customer experience with sass + sensitivity. Guided seasonal campaigns with fresh narratives, authentic tone, and high editorial consistency. Shaped Cbazaar’s voice into a cross-border blend of tradition, tech, and Gen-Z flair.
Where couture meets code and Zoya makes sure it slays.
From crushed paper to butterfly wings, she learns to balance both worlds
- Pencils.
- Paints.
- Digital.
The MKS Palette 